What Shopify costs per month in 2026

The subscription is only part of the bill. See everything you will pay and how to calculate it in advance.

When deciding on Shopify, most people look only at the plan price. But the real monthly bill has four parts: the plan, payment fees, a possible Shopify transaction fee, and apps. All prices below are excl. VAT and based on Shopify's pricing for euro countries as of 14 November 2026.

1. Shopify plan

Basic is enough for most new online stores. Moving to Grow pays off when the lower payment fees save you more than the difference in plan price.

2. Card payment fees

With the Shopify Payments payment gateway, you pay for an online card payment from 2% + €0.25 on the Basic plan, 1.7% + €0.25 on Grow and 1.5% + €0.25 on Advanced. Note: Shopify Payments is only available to businesses based in supported countries. Czechia is one of them, Slovakia is not yet. A Slovak online store therefore uses a different gateway and also pays the Shopify transaction fee from the next section.

3. Transaction fee with another gateway

If you use another payment gateway, such as GoPay, Comgate or Stripe, Shopify takes an extra 2% of every order on Basic, 1% on Grow and 0.6% on Advanced. On top of that, you pay the gateway's own fee according to its pricing. With higher revenue, a higher plan can therefore be cheaper.

4. Apps

A typical online store in SK and CZ needs, for example, a carrier integration, invoicing, emails and reviews. Some apps have a free plan, others cost from a few euros to tens of euros per month. When designing the store, we choose only the ones you really need, and you will see their price in advance.

Example calculation

A Slovak online store with revenue of €10,000 per month, the Basic plan paid yearly, the GoPay or Comgate payment gateway and apps for €40: plan €24, gateway fee an estimated €194 (1.5% + €0.20 per payment), Shopify transaction fee €200 (2%), apps €40. In total about €460 per month. With revenue above €4,500 per month, the Grow plan already pays off: it costs €45 more, but the transaction fee is only 1%.

The same store with a company in Czechia and Shopify Payments: plan €24, card fees about €256, apps €40, in total about €320 per month. These are only examples, not an offer, with an average order of €45 and all payments by card. The gateway fee depends on its pricing. With cash on delivery and bank transfer to an account, you pay neither the gateway fee nor the Shopify transaction fee.

Calculate it for your store in the calculator →

Source: Shopify pricing (shopify.com/pricing), as of 14 November 2026. Prices may change, so we always check them before we start.

Moving an online store to Shopify step by step

How to switch from another platform without losing customers, orders or your Google rankings.

Moving an online store is not just copying products. The biggest risk is losing visits from Google and confusing customers. This is how we do it, and how every good migration should look.

1. Analysis and export

First we find out everything your platform can export: products, variants, categories, customers, orders, articles and a list of all URLs. Based on that, we can tell you in advance what will move over fully and what only partially.

2. New store alongside the old one

We set up Shopify on the side. The old store keeps selling normally the whole time. We set up the theme, shipping, payments, invoices and emails.

3. Data import

Products with images, prices and stock, categories as collections, customers with their newsletter consents, and articles. We transfer the order history if the export contains it. Customer passwords cannot be transferred. On Shopify, customers log in with a code sent to them by email, so they don't need a new password.

4. Redirects for old URLs

This is the most important step for Google. Every old product, category and article URL gets a redirect to the new one. Shopify can import them in bulk. Without this, people coming from Google and from old links would end up on an error page.

5. Checks and test orders

Test orders with every shipping and payment method, plus checks of invoices, emails, speed and mobile. Only when everything is right do you get the store for approval.

6. Switching the domain

We switch the domain only after your approval, ideally at the time with the least traffic. Then we submit the new sitemap to Google Search Console and monitor errors and rankings for several weeks.

The whole process usually takes 2 to 4 weeks, depending on the number of products.

See the Migration to Shopify service →

Discounts and reviews under the law: what an online store must comply with

The rules on the prior price and on reviews apply in both SK and CZ. How to meet them on Shopify.

The rules come from the European Omnibus Directive. In Slovakia, they are set out in the Consumer Protection Act No. 108/2024 Coll., effective from 1 July 2024. In Czechia, they apply under the amendment to the Consumer Protection Act since January 2023.

Prior price with a discount

When you announce a price reduction, you must state the prior price. This is the lowest price at which you sold the product in the last 30 days before the discount. If you have been selling the product for a shorter time, the lowest price since the start of sales applies. With gradual reductions, you may state the price before the first discount. Goods that perish quickly are an exception.

How to handle it on Shopify

Shopify has a “compare-at price” field on each product, which is shown crossed out. But on its own it does not check whether this is the lowest price in the last 30 days. For that, you use an app that tracks the price history and shows the correct prior price, or clear rules when planning promotions.

Reviews

If you display reviews, you must state whether and how you verify that they come from real customers. The simplest way is to collect them only from people after a purchase and say so next to the reviews.

Product ranking

For search in your online store, you need to explain the main parameters by which products are ranked, for example popularity or price. A short text next to the search or in your terms and conditions is enough.

This article is a general overview, not legal advice. Have a lawyer check your terms and conditions.

How AI helps run an online store, and where it doesn't

What AI can really handle in an online store today, what you shouldn't leave to it, and why a human always decides.

AI can save a lot of time in an online store. Not because it replaces people, but because it handles the routine work that would otherwise take up your evenings. What matters is knowing where to trust it and where not to.

What AI does well

First drafts of product descriptions and SEO titles, bulk edits of products and collections, translations when selling to another country, ad and image variants, and daily checks of the numbers: what is selling, which ad stopped making money, where shipments got stuck.

How AI gets into your online store

Through MCP, an open standard that tools use to make their data and functions available to AI. Shopify, Klaviyo and Shoptet, for example, publish their own MCP. You confirm access by logging in yourself, the AI has only the permissions you give it, and you can revoke access at any time.

What we don't leave to AI alone

Prices, ad budgets, publishing changes and communication with customers. AI makes mistakes and sometimes makes things up. That is why it works on a copy of the online store, and a human checks and approves every change before it goes live.

What's in it for you

You don't pay for hours of clicking. The time saved goes into strategy, design and quality control. And you get the result faster than if a person did everything by hand.

How exactly we use AI →